White House: We the People Redesign

First launched in 2011, the White House petitions platform, We the People (no longer run by the Obama administration), is the first digital method for the public to petition the White House in alignment with the First Amendment. Over the past few years, the Office of Digital Strategy paid close attention as millions of people have created and signed petitions — taking feedback and looking for opportunities to improve the experience. In late 2015, Ashleigh and team were given the green light to redesign the platform to improve the user experience and help ensure the platforms existence into future administrations.

We the People Homepage
Sign A Petition
We the People homepage
Petition with a Response

Made it simpler for more people to create and sign petitions from any device. Created mobile and desktop breakpoints, allowing the site to scale-to-fit a variety of devices. Shifted elements, like the “sign petition” form, to fit screens, making it easier to create and sign petitions from a phone.


Built more guidance into the process of creating a petition to make each petition its best version. Made the petition creation flow more guided. Now, petition creators can choose between five different types, each items that the federal government can take action on.

Went back to the basics. Noticed that users almost universally only took two actions: created a petition or signed one. Removed unnecessary features, to bring We the People back to the bare essentials, streamlining the experience to be more user-friendly and human-centered.

brand realignment

Realigned the brand. Adjusted the old tagline from “Your voice in our government” to “Your voice in the White House” to empathize to remove ownership and lean into the community aspects of the We the People brand. Took away unnecessary White House brand components.

The above-linked website is no longer controlled by the Obama administration.


The White House

Late January - Early March 2016

December 2015 - Late March 2016

April 21, 2016

This project proudly utilizes some components from the first Draft U.S. Web Design Standards started by USDSand now being iterated on by 18F.


  • Ashleigh Axios: product strategy, creative direction, design

  • Amanda Stone: product management & copywriting

  • Josh Miller: product direction support

  • Acquia Team: development & technical product management

  • Lindsay Holst: copywriting

  • Melanie Garunay: copywriting

  • Jason Goldman: review, approvals, & promotion


  • Dustin Senos: user experience insights & wireframes

  • James Hobbs: early sitemap insights

  • Macon Phillips: historical platform insights

  • Kodiak Starr: historical platform insights