Why Immigration Reform Is Good For Our Economy
In the summer of 2013 President Obama and White House senior staff were ramping up efforts for U.S. immigration reform. To support these efforts, the White House Office of Digital Strategy came up with the idea of creating their first-ever animated whiteboard video. The whiteboard would reach Americans through cross-channel White House promotions, explaining the opportunity that immigration reform would present for the economy.
The small team that included a writer, video editor, and Ashleigh as the art director and illustrator quickly got started. They mapped out a rough plan and initiated the internal approval process while simultaneously writing the narration and storyboarding the visuals. They went from concept to completion in about two weeks' time.
The White House
~July 1-5, 2-13
~July 8, 2013
~July 9-10, 2013
July 11, 2013
Ashleigh Axios: art direction, storyboarding, illustration
Megan Slack: content & promotion
Thomas Kelley: photo compilation & video production
Josh Earnest: narration
Nathaniel Lubin: review, approvals
Hope Hall: proof reader in chief
Kodiak Starr: design oversight